Sara Markie, Creative Director; Strategic Vision
Sara Markie, Creative Director; Strategic Vision
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Portfolio

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Creative Strategy

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Creative Direction

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Art Direction | Copywriting

Recent Campaigns | SOLOS: Exhibition — Creative Strategy Consulting

1. Creative Strategy Planning: goals, vision, expectations, desired theme, target audience, objectives.


I devised a masterplan and unified narrative for the art exhibition, ‘Solos’, a collaboration between Hyperlab Design Studio, painter Gabriele La Teana, and sculptor Filippo Salerni, curated by Luca Ladisa. I identified a common theme across the diverse artworks: a dialogue between digital and physical art realms, bridging disparate styles into a single, cohesive discourse. The goal: exposure.

    Solos Exhibition Promotional

    A stroll through the Hyperlab multiverse

    Digital Reinterpretation of "Filippo Salerni, Expansion + Impact Beta", 2023

    Origins:
    Digital reimagination of aluminum neo-futuristic pendulum icon.

    Digital Reinterpretation parts 01 and 02 of "Filippo Salerni, Synthesis of Material Dynamism", 2023

    The creation of a sculpture.
    Hand-pounded copper and Italian marble as a ball dropping into a bowl of milk.

    Vernissage Video —SOLOS Opening Reception

    April 14, 2023, 

    Milan, Italy.

    Pennisi NFT Art Gallery

    The MNT collective: Creative Strategy Director— Startup Branding, Business Planning

    1.  Foundation: 


    “The MNT” is 3 parts—an art gallery, live music events space, and working artists studio. Formerly ‘Work in Progress Art + Community Space’, their offerings and priorities had shifted, which is why I reformed and envisioned an entirely new brand and platform. The target audience is elevated, the brand positioning rearranged. Maintaining a highly competitive landscape in San Francisco, I assessed strengths, weaknesses, opportunities, and challenges.

      NAÏfs: Creative STRATEGY, Business Startup branding

      1. Amanda Winnie Kabuiku aimed to shift modern culture away from its Western-centric view and rightfully attribute borrowed elements to their origins.


      In alignment with the mission, we sought a unique, thought-provoking brand name. We chose 'Naifs,' a term often used by Western society as a derogatory label for self-taught or traditional arts, distinct from the so-called high "art" reserved for the educated. Naming the magazine 'Naïfs,' we strove to reclaim the term to wear as a badge of honor.

        Creative Direction - Event Organization and Promotion

        Creative direction: EVENT PLANNING, marketing

        Logos: The MNT, Work In Progress, BlaxSheep

        LOGOS: Luxury + Arts

        COPYWRITING + Content collaboration

        Connect

        technical Specifications

        Education

        Work Experience

        Work Experience

        Master in Arts Management & Administration (MAMA) from SDA Bocconi School of Business in Milan. 


        Bachelor of LAS in Economics and Bachelor of LAS in Anthropology from the University of Illinois Chicago. 


        Six Sigma Green Belt Certification by Optness (r) for MBA graduates.

        Work Experience

        Work Experience

        Work Experience

        I have worked as a Creative Consultant witching the realms of marketing, social media, brand creation, art direction, strategy, and copywriting.  


        During my tenure, I worked on designing logos, creating marketing materials, and developing user interfaces for web applications. I also gained experience in creating animated videos using Adobe After Effects.

        Skills

        Work Experience

        Skills

        In addition to management, administration and have expertise in writing and graphic design, from logos to event and promotional flyers, with an emphasis on social media and user experience, welding and mechanical knowledge. 


        I am proficient in Adobe Creative Suite, Procreate, and Enlight. I also have experience working with HTML, SQL, CMS, JavaScript, Office tools, and various presentations.

        Copyright © 2025 Sara Markie, Project Head - All Rights Reserved.

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