Portfolio

1. Creative Strategy Planning: goals, vision, expectations, desired theme, target audience, objectives.

I devised a masterplan and unified narrative for the art exhibition, ‘Solos’, a collaboration between Hyperlab Design Studio, painter Gabriele La Teana, and sculptor Filippo Salerni, curated by Luca Ladisa. I identified a common theme across the diverse artworks: a dialogue between digital and physical art realms, bridging disparate styles into a single, cohesive discourse. The goal: exposure.

1.  Foundation: 

“The MNT” is 3 parts—an art gallery, live music events space, and working artists studio. Formerly ‘Work in Progress Art + Community Space’, their offerings and priorities had shifted, which is why I reformed and envisioned an entirely new brand and platform. The target audience is elevated, the brand positioning rearranged. Maintaining a highly competitive landscape in San Francisco, I assessed strengths, weaknesses, opportunities, and challenges.